Posts in User Research
Empathy mapping: A starting point for better user experiences

When we use empathy to put ourselves in someone else's shoes for a moment, we get a chance to better understand and appreciate where they're coming from and the problems, or pain points, they may be facing.

Empathy and emotional intelligence are closely related. When we take the time to tune in to our EQ, we're a step closer to improving the overall user experience design. Empathy maps are no longer just the domain of savvy marketers. UX designers are benefiting a lot from this simple tool.

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