I’m a big fan of Zoe Foster Blake. She’s a writer, ex-beauty editor, published author, businesswoman extraordinaire. She’s also a Mum. And she’s incredibly funny.
With a measly 642K followers on Instagram, I’m clearly not the only person who admires her. But this article isn’t about fangirling over Foster Blake.
I wanted to take a detailed look at the UX writing, microcopy and tone of voice across her skincare website, Go-To Skincare.
I’m always on the lookout for great examples of microcopy and UX writing that really nails the brand voice. I keep coming back to Go-To, pleasantly surprised with the wit, humour but most importantly, the overall ease of use and guidance throughout the site.Read More