I’d never spent so long considering so few words.
I didn’t realise at the time the fragments of copy I was creating even had a name. But I did know one thing- I was bloody enjoying it.
In 2016, I joined a fintech startup as the only native English speaker and writer. I quickly realised it was up to me to create the entire content strategy and copywriting for the business.
I relished the chance to empathise with our customers. To walk in their shoes, to face the problems and challenges they were hoping to overcome. I got started armed with a notepad, large whiteboard and a stack of coloured sticky notes. Yep, I liked this project already.Read More