I focus on the intersection between user research, language and design.

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Content Design + STRATEGY

Content strategy and design starts with user needs and aligns with your business objectives. Good content design supports findability and usability, encompassing the myriad of tasks that support the planning, creating, delivery and governance of content through its lifecycle.

Content design is not content marketing. A content strategist works hard to define not only which content will be published, but why you’re publishing it in the first place.

Key activities in content design and strategy include high-level content audits and reviews, validating key themes and messages along with recommended topics, content gap analyses, metadata frameworks, SEO best practices and any implications and recommendations around creating, publishing and managing useful, usable content.


Language is powerful. A few words in the right place at the right time can completely change the user experience. UX writing is the copy within a digital interface. It focuses on app or product flows, forms, signups, placeholders, empty states, button copy, CTAs, error 404s. UX copy aligns with the overall tone and voice aligns with your brand.

Great UX writing and microcopy enhance usability, brand messaging and differentiation. This creates depth in our digital platforms and a superior user experience, helping to shape overall 'conversation' users have with your brand.

Think of UX writing as a condensed language. Carefully crafted copy and content, or, tiny words delivering huge impact.

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User research is the foundation for creating digital products your customers love.

Empathy is at the heart of great design. If we don’t understand the people we hope to serve, our designs will inevitably fall flat. As a researcher, I value evidence over opinions and I hope to contribute to design teams with reliable and valid user data to help guide future design decisions.

Studying my Masters of Interaction Design has been instrumental in understanding the mechanics (and academics) behind planning and applying different user research and design methodologies to different contexts.

I have experience conducting interviews, contextual inquiry, card sorts, tree studies along with planning and executing usability testing sessions and presenting these findings and recommendations to key stakeholders.